While Paris dominates the MICE sector, other French cities are rapidly emerging as competitive destinations for business events. Lyon, Nice, and Marseille are leading this regional growth, each offering unique advantages that contribute to the overall strength of the France MICE market.
Lyon has positioned itself as a hub for scientific and medical conferences. With venues like the Lyon Convention Centre and Eurexpo Lyon, the city hosts numerous global congresses. Its central location, strong transport links, and thriving industries make it attractive for international associations and corporate events.
Nice, located on the French Riviera, appeals to incentive travelers and luxury corporate retreats. The Acropolis Convention Centre and Mediterranean setting make it ideal for blending business with leisure. Its luxury hotels, Mediterranean cuisine, and scenic landscapes provide memorable experiences for delegates.
Marseille, as a major port city, has carved out a niche in hosting international trade fairs and exhibitions, particularly those linked to maritime, logistics, and technology sectors. The Marseille Chanot Exhibition and Convention Centre is a key venue, drawing participants from across Europe and beyond.
Together, these cities highlight France’s diverse MICE offerings beyond Paris. Regional development has allowed France to cater to different industries, budgets, and event sizes, strengthening its leadership in the global market.